Unknown Pleasures?

There is a place in town, on South Street if you care to know, that titles itself, "Unknown Pleasures". It does not look like a Den of Vice; it looks like a travel agency. However, I feel, and I'm sure you will agree, that if business of a shady nature is not conducted there, the owners of this business should review their choice of nomenclature and perhaps alter its seedy name. For clarity's sake.